RSS Marketing & Statistics

RSS (Really Simple Syndication) is fast becoming a major technology used by people to get direct news feeds. These news feeds are incorporated directly into My Yahoo and Google as well as directly through news aggregators like Bloglines and Newsgator.

DebtSmart.com has been providing a news feed () for the email newsletter items for a few years now. The results are that traffic is up dramatically! Your text link in the email newsletter will also be part of the news feed, which is seen by more than 300+ people, and that number is growing every day. These people either subscribe directly to the news feed or find it through direct searches. The XML link is scanned by Google and Yahoo and shows up immediately in searches when the email newsletter is released.